I have hold more than 20 usability tests in two years. Setting up a usability test involves carefully creating a scenario or realistic situation, wherein the user performs a list of tasks using the product being tested while observers watch and take notes. Several other test instruments such as scripted instructions, paper prototypes and pre- and post-test questionnaires are also used to gather feedback on the product being tested.

The aim is to observe how people function in a realistic manner, gauge the usability of new and existing products in order to make constructive suggestions for change.

Techniques we used to gather data during a usability test include think aloud protocol and co-discovery learning.

In Turkcell, I was responsible for running The Experience Center where the tests in İstanbul took place. We commonly benefited from technologies like eye-tracking, mobile eye-tracking and EEG.